Happy Daze needed a visual identity to kickstart their venture into the custom putter business. Bold yet refined, the brand strikes a balance between tradition and rebellion in the golf world. While most golf brands cling to the game’s polished, buttoned-up image, Happy Daze set out to disrupt the norm, injecting fresh energy and individuality into the sport.

The space remains wide open in regards to a brand experience – giving me a unique opportunity to get as expressive as possible.